---
title: What engagement metrics does my scratching page collect?
description: Description of engagement metrics that the scratching page collects in the analytics dashboard.
---

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# What engagement metrics does my scratching page collect?

From within your analytics dashboard you will be provided with powerful engagement metrics such as:

### High Level Analytics![Screen_Shot_2015-09-21_at_11.43.16_AM](https://info.zembula.com/hubfs/Screen_Shot_2015-09-21_at_11.43.16_AM.png)

The top bar within your analytics dashboard provides the following:

#### Page Views

- How many people land on your page.

#### Scratched

- The number of people who have begun scratching on your page.

#### Finished

- The number of people who have hit enough interaction points for your CTA button to appear.

#### Redeemed

- The number of people who click on your CTA button upon completing the scratching experience.

#### Aggregate Time of Engagement

The aggregate amount of time users are interacting with your page. This information is tracked by using a triggered timer that begins counting as soon as users lands on the page. You can compare this aggregate time of engagement to that of commercials/video. By dividing your aggregate time by your # of “scratched” you can determine the average amount of time your users are interacting with your page.

\[image - Waiting for Fix\]

#### Engagement Time Funnel

This funnel, in the left hand corner of your analytics dashboard, collects the average amount of seconds users take to “scratch” or to press the “redeem” button.

![Screen_Shot_2015-09-21_at_11.45.44_AM](https://info.zembula.com/hubfs/Screen_Shot_2015-09-21_at_11.45.44_AM.png) 

#### Funnel Details

Funnel details gives you the complete picture of your user's path as they land on and interact with your page. 

![Screen_Shot_2015-09-21_at_11.45.52_AM](https://info.zembula.com/hubfs/Screen_Shot_2015-09-21_at_11.45.52_AM.png)

 

#### Top Scratch-its

View your most successful Scratch-its based on selected the interaction types. 

![Screen_Shot_2015-09-22_at_2.12.49_PM](https://info.zembula.com/hubfs/Screen_Shot_2015-09-22_at_2.12.49_PM.png)

 

 Topics: [Analytics](https://info.zembula.com/kb/topic/analytics)

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